For Corporate Clients
For companies, we leverage our expertise in sensory science and consumer insights to enhance product development, ensuring your offerings align with family needs and market demands. Our tailored approach helps brands create products that resonate with consumers and stand out in a competitive market.
Zenia is a qualified Sensory Scientist with over 10 years experience in Sensory and Consumer research within leading food, beverage and home and personal care companies including Nutricia (Danone), Premier Foods, SABMiller, Aldi and Tesco, primarily undertaking sensory and product guidance roles. This has involved developing global sensory training plans and managing innovation projects from commencement to completion.
At The Flavour Academy we currently help companies with new product development, testing products currently on the market and offer panel/staff training for product guidance support.
What can I offer?
- Expert Internal and External Panel Training
- Product Testing and Assessments
- Qualitative and Quantitative Research
- Collaborations
- Brand Ambassador
- Article and Blog writing
- Content Creations for social media
- Live Q & A’s
Recent projects within Food and Beverage industries
- Leading and training Expert Beer Panels
- Expert Water Training
- New Product Development of a new range of ready meals
- Recipe Development of frozen baby meals
Recent projects within Home and Personal Care industries
- Leading and Training Expert Laundry Panels
- New panel recruitment of personal care products
I offer businesses invaluable support by helping them develop products that resonate with their target audiences on a deeper level.
How can Sensory Science and Consumer Insights help you?
- Product Development & Optimisation: Use sensory science to fine-tune product attributes such as flavour, texture, aroma, and appearance, ensuring they meet consumer preferences and expectations.
- Consumer Testing: Conduct sensory evaluations and consumer panels to gather insights on how products are perceived by target audiences, allowing you to make data-driven improvements.
- Market Differentiation: Help your business identify sensory attributes that make your products stand out in the market, positioning you for competitive advantage.
- Branding & Messaging Alignment: Ensure that the sensory characteristics of a product align with the your brand's messaging, helping to create a cohesive and compelling consumer experience that strengthens brand loyalty.
- Trend Analysis: Keep you informed of emerging sensory trends, enabling your company to innovate and stay ahead of competitors by developing products that align with evolving consumer desires.
- Product Benchmarking: Compare products to industry competitors to highlight areas for sensory enhancement, ensuring that your business stays ahead in delivering a superior consumer experience.
Why Work With Me
- Data-Driven Decisions: I provide businesses with concrete, research-backed insights that reduce the risk of product failure and enhance market fit.
- Improved Product Success: By optimizing sensory experiences, I help companies launch products that resonate more deeply with consumers, increasing their chances of success.
- Consumer Satisfaction: I focus on understanding what consumers truly value in a product, leading to better product design and higher customer satisfaction.
- Competitive Edge: My expertise allows businesses to differentiate their products based on sensory experiences, making them stand out in a crowded marketplace.
- Cost Efficiency: Investing in sensory and consumer insights early in the development process helps reduce costly mistakes and reworks later, streamlining the path to market.
- Tailored Solutions: With my broad experience across industries, I can create customized solutions that meet the specific needs and challenges of your business, whether you are in food, beverage, personal care, or home products.